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ITV Local News Midlands (HD and SD swap)

EEPhil

Number 28
I get my Freeview transmissions from the Waltham-on-the-Wolds transmitter on the eastern edge of the (former) Central region.
Usually, if I want to watch the (usually pre-recorded) East Midlands news I have to switch to the StdDef (D3&4/PSB2) version. HiDef (BBCB/PSB3) shows the West Midlands version.
Whilst watching Good Morning Britain this morning, I switched from HiDef to StdDef at local news time and ended up with the West Midlands news. Ah, technical fault I thought - so I switched back to HiDef, where I was greeted with the East Midlands news. Obviously some numpty has pressed the wrong buttons. I'm sure this won't be a permanent change. At least I managed to get the local weather, which is what I really wanted. Why ITV can't provide proper sub-regional news like the BBC now does on HiDef I don't know.
 
Why ITV can't provide proper sub-regional news like the BBC now does on HiDef I don't know.
It wouldn't make them any additional advertising revenue so being ITV they don't care. Same reason they're the only Freeview HiDef channel that never transmits 5.1 sound.
 
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