I agree, just an extreme suggestion. But it would not be down to the retailer to do the update but the user at first use. Sofabaton sent remotes out requiring a software update before use and most stuff does a software update as soon as you plug it in. There would however be an issue if someone decided to not connect their new Freely box to the internet to do said update and just use it as a Freeview PVR, oh that’s my use case.
Don’t use AI, it was mostly wrong when I did try it. I have no expertise you can check out the BBC website for yourself and although it was taken down quickly I and enough other people (confirmed by cordbusters and people here) saw what Humax posted.