
ITV to retire ITVBe brand as shows move to ITV2
Reality series The Only Way is Essex, The Real Housewives of Cheshire and Real Housewives franchises are to move to ITV2.

That'll explain it - I'm way past 16-34!They say: ITV2 is the UK’s most successful digital channel for 16-34s.
Er, I can't think of any. Stick "digital" in the text and most people will be impressed - I just see bullReally? What non digital channels do they think exist?
Days after? My understanding was a seamless move from Be to Quiz first thing in the morning.The Mirror said:The launch of ITV Quiz comes just days after the closure of popular reality-focused channel ITVBe, which had entertained viewers since 2014 with shows like The Only Way Is Essex and Real Housewives.
Pointless Celebrities - yes they are. Better question, who are most of them?Pointless.