100% is also an upper limit. If manual brushing is inefficient at plaque removal, this electric toothbrush is only (at best) twice as efficient. If the manual got rid of 10% and the electric got rid of 50%, wouldn't they have claimed "up to 500%"?. I would be pretty disappointed if an expensive electric toothbrush only achieved 50%!
On the other hand, if the electric can achieve say 90%, and that's up to 100% better than manual, then manual must achieve 45-90% - pretty damn good. And where is the difference 48,000 cycles per minute make compared to 600?