No mention of new content so I expect just a way to get more of the same and maybe an early nail in the coffin for ota Freeview and Freesat.
www.dailymail.co.uk

UK is set for a new free TV service to take on Netflix
The BBC, ITV, Channel 4 and Channel 5 announced that viewers with TV licences will soon be able to watch live TV channels with on-demand content streamed straight to their smart TV via the internet.