Black Hole
May contain traces of nut
According to Wikipedia, at latitude ±85° the scale factor of the Mercator projection is 11.5. This means an area on the map which corresponds to a 3m square at the equator, at ±85° latitude corresponds to a square* less than 30cm (although there might be a scale factor which makes the W3W squares larger than 3m at the equator and correspondingly larger everywhere else, to even things out)! And I still don't know how W3W caters for the polar regions.
Reminder: if W3W were not allocating locations on a Mercator projection basis, the grid of squares on their website (overlaid on Google Maps) would not be squares!
* The Mercator projection is mathematically designed to preserve azimuths locally – as an aid to navigation by compass bearing. This means it is not a geometric projection (eg cylindrical projection). It also means small areas on the map are the same shape as heir corresponding areas on the ground, but not necessarily the same scale (and this breaks down at the poles because the map would have to extend to infinity to include the poles).
Reminder: if W3W were not allocating locations on a Mercator projection basis, the grid of squares on their website (overlaid on Google Maps) would not be squares!
* The Mercator projection is mathematically designed to preserve azimuths locally – as an aid to navigation by compass bearing. This means it is not a geometric projection (eg cylindrical projection). It also means small areas on the map are the same shape as heir corresponding areas on the ground, but not necessarily the same scale (and this breaks down at the poles because the map would have to extend to infinity to include the poles).