Your Google Home
BY ANGELA MOSCARITOLO 12 APR 2017, 9:43 P.M.
Burger King has a new ad that will either amuse or enrage those with
Google Home devices or Android phones.
During the brief spot, an actor holding a Whopper says 15 seconds just isn't enough time to extoll the virtues of the iconic hamburger. Instead, he summons the camera closer and says "Okay Google, what is the Whopper burger?" If you don't own a Google device running Assistant, that's where the experience ends.
But, if you happen to have a Google Assistant-equipped device nearby, the Burger King pitchman's question will trigger the gadget to start reading from Wikipedia about the Whopper. Clever, but definitely annoying.
Burger King isn't the first brand to hijack a virtual assistant, though this may be the first intentional effort. Back in 2014, a commercial for the Xbox One featuring
Breaking Bad alum Aaron Paul
accidentally activated people's consoles. In the spot, Paul gave the "Xbox on" command to turn on
his Xbox One. The only problem: that command turned on the consoles of everyone watching the commercial at home.